> ## Documentation Index
> Fetch the complete documentation index at: https://syncly-a76215af.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Social Intelligence overview and choosing an analysis tool

> Choose the right Social intelligence tool for your question: share of voice, spikes, negative mentions, or dashboards.

**Manage queries** defines what Syncly collects. **Social intelligence** turns that data into focused analyses you can return to and share.

To explore or compare Queries freely, use [Query explorer](https://syncly-a76215af.mintlify.site/en/analysis/competitive-research.md). Social intelligence tools answer specific questions on top of the same data.

![Social intelligence menu: Share of voice, Spike analysis, Negative mentions, and Dashboards](https://mintcdn.com/syncly-a76215af/iabM2-ttpm2aE3kT/images/Screenshot-2026-10-29-175028.png?fit=max\&auto=format\&n=iabM2-ttpm2aE3kT\&q=85\&s=e45e40a7cb0f200620e9f22be1892c0a)

## Compare the tools at a glance

| Tool | Use it to | How to start |
| :- | :- | :- |
| **Share of voice** | Compare your brand's share of posts, impressions, and engagement against competitors, plus net sentiment | Select **Start analysis**, choose Queries, and mark your brand with **Set as owned** |
| **Spike analysis** | Find the days impressions jumped and see the posts and themes behind them | Select **Start analysis**, choose a spike date on the chart, then select **Analyze** |
| **Negative mentions** | Track complaints and negative posts over the past 7 days, with AI summaries of each issue | Select **Start monitoring** and choose Queries |
| **Dashboards** | Put charts, notes, and post lists on one page to share or export as a PDF | Select **Create dashboard** |

Star (★) the analyses you check often to add them to **Favorites** at the top of the sidebar.

## Requirements and permissions

* **Same Query type:** Queries in one analysis must be in the same workspace and the same type (all Brands, all Products, or all Topics).
* **Reuse Queries freely:** One Query can be used in any number of analyses.
* **Number of Queries:**
  * **Share of voice:** exactly 1 owned Query and at least 1 competitor Query.
  * **Spike analysis** and **Negative mentions:** 1 or more Queries.
* **Permissions:** Viewer or higher can view results. Editor or Admin can create and edit analyses.

## How results are updated

* **Share of voice** recalculates for the Queries and date range you select.
* **Spike analysis** runs when you select a spike date and choose **Analyze**. Results appear when processing finishes.
* **Negative mentions** prepares a report for each day in the background. Opening the page shows reports that are already ready; it doesn't start a new analysis.
* **Dashboards** show live data from the charts you add.

AI summaries in these tools point you to what's worth a closer look. For important decisions, open the source posts to confirm.

## Good to know

* Deleting an analysis doesn't delete its Queries or stop their collection.
* Adding an archived Query to an analysis shows its past data, but it won't start collecting again. Use active Queries for up-to-date trends.

## Related features

* [Explore and compare queries in Query explorer](https://syncly-a76215af.mintlify.site/en/analysis/competitive-research.md)
* [Compare competitive share with Share of voice](https://syncly-a76215af.mintlify.site/en/insights/sov-analysis.md)
* [Analyze spike dates with Spike analysis](https://syncly-a76215af.mintlify.site/en/insights/spike-analysis.md)
* [Monitor negative reactions with Negative mentions](https://syncly-a76215af.mintlify.site/en/insights/negative-mention-monitoring.md)
* [Build Dashboards](https://syncly-a76215af.mintlify.site/en/analysis/dashboard-composition.md)


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