> ## Documentation Index
> Fetch the complete documentation index at: https://syncly-a76215af.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Compare competitive share with Share of voice

> Compare your brand's and competitors' share of posts, impressions, engagements, and sentiment.

**Share of voice** compares your brand's presence on social against the competitors you choose.

Shares here are measured **within the group of owned and competitor Queries you set up**, not across the whole market.

## Before you start

* **Queries:** Prepare at least 2 Queries of the same type (all Brands, all Products, or all Topics) in the same workspace.
* **Owned and competitors:** Exactly 1 Query is your owned brand or product. Add 1 or more competitor Queries.
* **Permissions:** Viewer or higher can view results. Editor or Admin can create and edit analyses.

## Create a Share of voice analysis

1. In the sidebar, open **Social intelligence > Share of voice** and select **Start analysis**.
2. Select 2 or more Queries of the same type.
3. Find your brand or product and select **Set as owned**. The other Queries become competitors.
4. Check the name and Queries, then finish creating it.
5. Open the new analysis to see share and period comparisons.

![Share of voice report with the executive summary and performance cards](https://mintcdn.com/syncly-a76215af/aN2LkfO2gWASoCBe/images/Screenshot-2026-10-30-141722.png?fit=max\&auto=format\&n=aN2LkfO2gWASoCBe\&q=85\&s=7d37e617422a5fbb8df37827664b2e25)

> [!TIP]
>
> Select the star (★) at the top right of an analysis to add it to **Favorites** in the sidebar.

## Analysis period

* **Default:** The last 7 full days (not including today), in your workspace time zone, compared with the 7 days before that.
* **Custom:** Use the date picker to choose the last 30 days or another period, such as a quarter or a campaign window.

## Metrics

| Metric | How it's calculated | What it tells you |
| :- | :- | :- |
| **Posts** | Posts matched to each Query in the period | How much people are posting |
| **Impressions** | Total views and impressions across those posts | How many people saw them |
| **Engagements** | Total likes, comments, shares, and reactions | How much people interacted |
| **Share of voice (%)** | Query value ÷ total across all selected Queries × 100 | Each brand's share of the group |
| **Sentiment score** | (Positive posts − Negative posts) ÷ posts with a sentiment × 100 | How positive the conversation is, from -100 to +100 |

### Reading changes

* **Share changes** are shown in **percentage points (pp)**, not percent. Going from 20% to 25% is **+5 pp**, not +25%.
* **Sentiment score changes** are shown in **points (pt)**.
* **Shares depend on the group.** Adding or removing a competitor changes everyone's share.

> [!NOTE]
>
> A post that mentions both your brand and a competitor counts toward each Query. So the total across Queries can be higher than the number of unique posts.

## Tips for reading the results

* **Post share up, impression share down?** A competitor may be reaching more people with fewer posts, for example through a few viral videos or a big creator partnership.
* **Check the top posts.** When shares shift sharply, open the top posts in the report to see which videos drove the change.

## Download the report

Select the download icon at the top right to download the report as a PDF.

## Related features

* [Social Intelligence overview and choosing an analysis tool](https://syncly-a76215af.mintlify.site/en/insights/overview.md)
* [Explore and compare queries in Query explorer](https://syncly-a76215af.mintlify.site/en/analysis/competitive-research.md)
* [Analyze spike dates with Spike analysis](https://syncly-a76215af.mintlify.site/en/insights/spike-analysis.md)
* [Save post evidence in Collections](https://syncly-a76215af.mintlify.site/en/analysis/collections.md)


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