Social Intelligence overview and choosing an analysis tool

Choose the right Social Intelligence tool for your goals: share of voice, negative mention monitoring, spike analysis, and more.

In Syncly Social, Queries define what data to continuously collect (Brands, Products, or Topics), while Social Intelligence in the sidebar is your dedicated analytics hub where you analyze, compare, and build custom dashboards from that data.

Select the optimal Social Intelligence tool to address your current brand questions and strategic objectives.

Compare Social Intelligence tools at a glance

The Social Intelligence sidebar section provides five primary analysis tools:

Analysis tool	Primary purpose and analytical focus	Entry points and key features
Competitive Research	Select 1 or more Queries of the same type (Brand, Product, Topic) to explore Performance, Sentiment, Conversation, Demographics, and Posts tabs side-by-side	Start via Start research, and save your configuration (Queries, dates, filters) using Save view to quickly reopen it under Saved views
SOV Analysis	Designate 1 owned Query (Owned) and 1+ competitor Queries to quantitatively compare Share of Voice (Posts, Impressions, Engagements) and Sentiment Score	Start via Start analysis, assign your brand with Set as owned, and track relative share (%) and period-over-period changes (pp)
Spike Analysis	Pinpoint dates with unusual impression or conversation surges to inspect surrounding 5-day trends (D-2 to D+2), the AI Key Driver, and source posts	Enter via Start analysis, select a surge date on the timeline chart, and run Analyze to validate causal hypotheses
Negative Mention Monitoring	Track negative mention trends over rolling 7-day windows by reference date, reviewing AI-summarized Negative Points and source posts	Set up via Start monitoring, and review completed daily reports to proactively address emerging customer friction
Custom Dashboards	Combine saved charts, text notes, and live-filtered post lists into flexible multi-row, multi-column boards	Create a new board in Custom Dashboards to centralize team metrics or export clean PDF reports for stakeholders

Use Favorites in the upper sidebar to star (★) frequently used Competitive Research saved views, SOV Analysis, Spike Analysis, Negative Mention Monitoring, and Collections for one-click access.

Requirements and permissions

• Matching Query types: All Queries included within an analysis must belong to the same workspace and share the same Query type (all Brand, all Product, or all Topic) to ensure fair, apples-to-apples comparisons.
• Multiple connections: A single Query can be linked to multiple Social Intelligence tools (SOV, Spike, Negative Mention, Competitive Research) without restrictions.
• Permission tiers:
  • Viewing analysis results and drilling down: Workspace Viewer or higher (Viewer, Writer, Admin)
  • Creating new analyses, saving views, and editing configurations: Workspace Writer or Admin
• Query count requirements:
  • SOV Analysis: Requires exactly 1 owned Query (Owned) and at least 1 competitor Query.
  • Competitive Research: Start with 1 or more Queries.
  • Negative Mention Monitoring & Spike Analysis: Start with 1 or more Queries.

How results are generated and updated

• SOV Analysis: Calculates relative share and sentiment scores dynamically based on your selected Queries and date range.
• Negative Mention Monitoring: Delivers completed analysis reports organized by reference date via background batch processing. Opening the screen displays ready reports rather than initiating real-time computation.
• Spike Analysis: Select an anomalous spike date directly on the timeline chart and click Analyze; the system analyzes that specific date with surrounding context and displays the results upon completion.
• Competitive Research: Save your selected Queries, date range, and filter combinations using Save view so team members can return to the exact same analytical context at any time.

Management best practices

• Data collection independence: Removing an analysis item or saved view from Social Intelligence does not delete the underlying Queries or interrupt their ongoing data collection.
• Archived Queries: When connecting an archived Query to an analysis, historical data remains accessible, but live streaming does not restart. Use active, collecting Queries when tracking real-time trends.

Related features

• Compare Queries in Competitive Research
• Compare competitive share with SOV Analysis
• Analyze spike dates with Spike Analysis
• Monitor negative reactions with Negative Mention Monitoring
• Build Custom Dashboards
• Analyze with charts