Analyze spike dates with Spike Analysis

Select an impression or mention spike date to analyze 5-day context, Key Drivers, and source posts.

Spike Analysis identifies dates when impressions, mentions, or conversations surged unexpectedly, diving deep into the content and external catalysts that drove the momentum.

By comparing the trajectory surrounding the surge and examining the AI-generated Key Driver alongside source posts, teams can uncover the exact drivers behind viral moments.

Before you start

• Query setup: Prepare at least one Query of the same type (Brand, Product, or Topic) within the same workspace.
• Permission tiers: Reviewing existing spike results and source posts requires workspace Viewer or higher (Viewer, Writer, Admin), while creating Spike Analysis items or initiating new date analyses (Analyze) requires Writer or Admin permissions.
• Analysis execution flow: Creating a Spike Analysis card establishes the tracking container; to analyze a specific surge, you must select that date on the timeline chart and run Analyze.

Analyze a spike date

1. Navigate to Social Intelligence > Spike Analysis in the sidebar and click Start analysis at the top to create a new card, or open an existing card from the list.
2. Adjust the date range on the timeline chart to locate the surge window.
3. Click on a specific date where impression or mention volume peaked.
4. Click the Analyze button to submit an in-depth analysis request for that date.
5. Once processing finishes, the card reflects the completed status; click to review the detailed report.
6. Examine the identified Key Driver, themes, and supporting source posts.

Click the star icon (★) in the upper right of any Spike Analysis card to pin it to Favorites in the upper sidebar for instant one-click access.

Reading the results: 5-day context and spike day Key Driver

Spike Analysis combines macro contextual momentum with granular day-of evidence:

1. Surrounding 5-day context window (D-2 to D+2)

The report displays metrics (impressions, post volume, engagements) across five consecutive days: two days before the surge (D-2), the selected date, and two days after (D+2). This helps you quickly assess whether the spike was an isolated single-day anomaly or part of a multi-day viral wave.

2. Spike day deep dive (Key Driver)

• Key Driver: AI synthesizes content and dialogue generated on the spike date to pinpoint the primary catalyst behind the surge.
• Themes and external events: Connects the conversation with potential real-world drivers such as product launches, creator challenges, press features, or offline events.
• Source post evidence: Displays the top-performing posts that generated the highest impressions and engagement on that day. Click any post to inspect its creative execution, audio cues, and audience comments.

The 5-day metric window (D-2 to D+2) provides helpful trend context, while the Key Driver and thematic summaries focus specifically on the selected spike date. Treat AI Key Driver insights as well-substantiated analytical hypotheses, and cross-reference them with the linked source posts to confirm winning creative formulas.

Confirm completion and troubleshoot

Symptom	What to check and how to resolve
Analyze status remains “In progress”	Multimodal content analysis across extensive post volumes can take a brief moment. Avoid submitting duplicate requests and refresh the page shortly to check status.
Analyze button is disabled on a specific date	The date may be an incomplete current day or have insufficient volume. Select a completed historical date with clear spike activity.
Analysis indicates “Failed”	Temporary network or API interruptions may occur. Click Analyze on the same date to retry.

Related features

• Social Intelligence overview and choosing an analysis tool
• Monitor negative reactions with Negative Mention Monitoring
• Review content and performance in post detail
• Save post evidence in Collections
• Analyze with charts