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Global trends shows what’s trending on social, day by day or week by week, by country and theme. Use it to spot emerging topics in your industry and send regular updates to your team by email.

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Before you start

  • Anyone with Viewer permission or higher can explore trends.
  • Creating and managing email subscriptions requires Editor or Admin permission.
    • Editors can edit or delete the subscriptions they created.
    • Admins can manage all subscriptions in the workspace.
  1. In the sidebar, open Global trends.
  2. Choose Daily or Weekly at the top.
  3. Choose a date.
  4. Filter by country and theme.
  5. Select a trend card to read what’s driving it and see the posts behind it.
Global trends page with Daily and Weekly views and country and theme filters
Select at least one theme to see trend cards. Choosing themes helps you focus on your own industry or category.
For Weekly, check the date range shown: the date you choose is the last day of the 7-day period. Trend dates are based on Korea Standard Time (KST), so they may look a day off from your local time. Email delivery uses your workspace time zone.

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Subscribe by email

  1. Select Subscribe at the top right.
  2. Choose to create a new subscription.
  3. Choose the countries, themes, and whether to send daily or weekly trends.
  4. Add recipients (teammates or people outside your workspace) and set the delivery time.
  5. Save, then check that it appears in your subscription list.
Weekly means the trends cover a 7-day period, not that the email is sent once a week. Emails are sent every day at the delivery time you set. A new subscription starts at the next delivery time, not right away.

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Manage subscriptions

  • Edit: Open a subscription under Subscribe to change recipients, delivery time, countries, or themes. Changes apply from the next delivery.
  • Delete: Remove subscriptions you no longer need. Recipients can also unsubscribe using the link in any email.

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Tips and troubleshooting

  • Global trends isn’t in the sidebar: Ask your workspace Admin to check your plan and feature access.
  • Weekly trends aren’t there yet: They appear once the week’s analysis finishes. For the latest movements, use Daily.
  • An email didn’t arrive: Check the recipient address, the delivery time, and your spam folder.
Next, track a subject with a Query.