Monitor negative reactions with Negative mentions

Track negative posts by date, read AI summaries of each issue, and check the original posts.

Negative mentions tracks complaints and negative posts about the brands or products you choose, day by day. Use it to spot recurring issues early and check exactly what people are saying.

Before you start

• Queries: Prepare at least one Query. If you use more than one, they must be the same type (Brand, Product, or Topic).
• Permissions: Viewer or higher can view results and source posts. Editor or Admin can create and manage monitoring.
• First report: For a new Query, the first daily report appears after its initial collection and sentiment analysis finish.

Set up monitoring

1. In the sidebar, open Social intelligence > Negative mentions and select Start monitoring.
2. Select one or more Queries of the same type.
3. Check the name and Queries, then finish creating it.
4. Open it from the list and select a date to see its report.

Select the star (★) on monitoring you check often to add it to Favorites in the sidebar.

Report period

• 7-day window: Each report covers negative posts from the 7 days up to and including the selected date, in your workspace time zone.
• Comparison: Each report compares with the 7 days before, so you can see whether negative posts are rising.
• Daily reports: Reports are prepared each day in the background. Opening the page shows reports that are already ready; it doesn’t start a new analysis.

Read the results

• Negative post volume and change: The number of negative posts in the 7 days and how it changed from the previous period.
• Dates and platforms: Which days and platforms (TikTok, Instagram, YouTube, X, and more) the negative posts came from.
• Negative Point: A short AI summary of each complaint, in your workspace’s language.
• Original quotes and posts: The negative wording in its original language. Select a post to see the full caption, creator, and comments.

Negative Point summaries help you find issues quickly, but they’re AI summaries. Before responding publicly or starting a product review, read the original posts for full context.

Troubleshoot

Symptom	What to check
No report for a date	Check that the Query is collecting posts. New Queries need some time before their first report.
Negative posts show 0	No negative posts were found for that period. Check the Query’s criteria and filters to make sure it’s collecting what you expect.
The summary and post list show different counts	The summary is prepared in advance, while the post list updates live and lets you search and filter, so the numbers can differ.

Download or subscribe

• Download: Select the download icon at the top right to download the report as a PDF.
• Subscribe: Select Subscribe to get the report by email.

Related features

• Social Intelligence overview and choosing an analysis tool
• Analyze spike dates with Spike analysis
• Review content and performance in post detail
• Save post evidence in Collections